Marketing Questions For SBI Clerk

1. Process of dividing the total market into smaller groups having homogeneity is called – Segmentation

2. Primary data is generally collected through – Survey

3. Secondary data is collected through - Official record

4. Casual research is - To find out cause and effect relationship

5. A statement with which the respondent shows the amount of agreement/disagreement is a- Likert scale

6. A scale that rates some attribute from poor to excellent is a - Rating scale

7. When the population is divided into mutually exclusive groups and random samples are drawn from each group. It is called - Stratified sampling

8. When the population is divided into mutually exclusive groups such as blocks and the researcher draws a sample from the group or block is called - Area and cluster sampling

9. A direction is sequence of events which have some momentum and disability is – Trend

10. Promotion in Marketing means - selling the products through various means

11. A Call in Marketing means - to call on prospective customers

12. Delivery Channel means- places where products are made available to the buyers

13. Innovation means- New ideas

14. Market Survey means- Market Research

15. ……can be done through digital Banking? - Mobile phone

16. Planned-cost service means- Extra profit on the same cost

17. How many stages are there in the Product Life Cycle? - 5

18. SMEs stands for - Small and Medium Enterprises

19. The decision regarding investment in Fixed Assets is known as - Capital Budgeting

20. EPS stands for - Earnings per share