Marketing Quiz For SBI

Q.1. Market expansion means-
(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these

Q.2. Effective marketing helps in-
(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
(5) None of these

Q.3. A good seller should have the following qualities-
(1) Developing the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these

Q.4. One of the following is a target for the marketing of internet banking-
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) None of these

Q.5. Planned cost service means-
(1) costly products
(2) extra profit on the same cost
(3) extra work by seller
(4) all of these
(5) None of these

Q.6. Rural marketing is not required because-
(1) Rural people do not understand marketing
(2) It is not practical from the cost point of view
(3) It is sheer wastage of time
(4) All of these
(5) None of these

Q.7. In Consumer behavior 'Perception is a process through which-
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer's mind receives, organizes and interprets physical time
(4) Both 1 and 2
(5) All of the above

Q.8. Sale forecast implies-
(1) an estimate of the maximum possible sales opportunities present in a particular market segment.
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a product.
(4) Both 1 and 2
(5) Neither 1 nor 2

Q.9. Advertising for............. is not allowed on T.V.
(1) Liquor

 (2) Cigrattes
(3) Both 1 and 2 (4) Soaps
(5) None of these

Q.10. Entrepreneurs find direct marketing attractive because of -
(1) Investment is low
(2) It doesn't required specialized skills
(3) Returns are quick
(4) All of above
(5) None of these

Q.11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-
(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) Matter theory

Q.12. Demonstration is an exercises to-
(1) attractively pack and display the goods
(2) Prove the characteristic of the product
(3) Both 1 and 2
(4) Window shop
(5) Neither 1 nor 2

Q.13. In selling "Consumption" is the ultimate goal of the sales while a marketer-
(1) Identifies consumer needs and wants.
(2) Develop an appropriate product/service to attain customer satisfaction.
(3) Accomplish organizational goals through integrated marketing approach
(4) all of the above.
(5) None of these

Q.14. 'Casual' research is basically concerned with-
(1) Establishing cause and effort relationship
(2) Arriving at a forecast or prediction of interest.
(3) measuring and estimating the frequencies with which of things occur
(4) all of above
(5) None of these

Q.15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
(1) Brand goodwill method
(2) price premium method
(3) Production method
(3) Both 1 and 2
(4) Neither 1 nor 2

Q.16. Bank Marketing means-
(1) Selling of Banks
(2) Merger of Banks
(3) Selling bank's products and services
(4) None of these
(5) All of these

Q.17. Credit cards are used for-
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) all of these
(5) None of these

Q.18. Home loans are granted to-
(1) Individuals
(2) Institutions
(3) Builders
(4) all of these
(5) None of these

Q.19. ATMs are-
(1) Branches of Banks
(2) Manned counters of Banks
(3) Unmanned cash dispensers
(4) All of these
(5) None of these

Q.20. Relationship selling means-
(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing

Q.21. Proper pricing is needed for-
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank.

Q.22. The abbreviation ISP stands for-
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these

Q.23. ESOP stand for-
(1) Efficient Service of Promises
(2) Effective System of Projects
(3) Employee Stock Option Plan
(4) Essential Security of Project
(5) Equity Stock Option Plan

Q.24. The balance sheet of an organization gives information regarding-
(1) Result of operations for a particular Period
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
(5) All of the above

Q.25. The advantage of telephone interview are-
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing Co-operation which is not always possible
(4) All of these
(5) Both 1 & 2

Q.26. The best advertisement is-
(1) Glow sign boards
(2) On internet
(3) TV media
(4) Print media
(5) A satisfied Customer

Q.27. Acid Test of a brand is-
(1) Brand preference
(2) Brand awareness
(3) Brand loyalty
(4) Brand equity
(5) Band acceptability

Q.28. In banks loans and advances are considered as-
(1) Assets
(2) liabilities
(3) Resources
(4) cause of expenditure
(5) None of these

Q.29. In the context of globalization, BPO means-
(1) British Petroleum Organization
(2) British Passport Office
(3) Business Process Outsourcing
(4) Business Process Orientation
(5) All of the above

Q.30. Modern method of marketing include-
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through e-mails
(4) Both 1 and 2
(5) All of the above

Q.31. For effective marketing the salesmen should have which of these qualities-
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these

Q.32. Market Research is needed for-
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

Q.33. Which of the following statement is true-
(1) Marketing makes the company to go into loss due to higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
(5) All of these

Q.34. Marketing plan helps in-
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
(5) All of the above

Q.35. Motivation means-
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these

Q.36. In a Marketing process in today's world-
(1) Only standard products are sold
(2) The seller needs to have product knowledge
(3) The seller should ensure customer satisfaction
(4) Only quantum of sales matters.
(5) All of these

Q.37. Sale forecasting involves-
(1) Sales planning
(2) sales pricing
(3) Distribution channel
(4) Consumer Tastes
(5) All of these

Q.38. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;
(1) People
(2) Packaging
(3) Process
(4) Physical evidence
(5) Both 1 and 2

Q.39. Dumping relates to the sale of-
(1) Products in foreign markets that cannot be sold in the home market
(2) Products discontinued in the home market sold to a foreign market
(3) Production in foreign markets that cannot pass safety standards in the home market
(4) None of these
(5) All of these

Q.40. The following does not represent a market situation-
(1) A bank run dispensary located in its, staff quarters.
(2) A fund raising charity show for the members of an NGO
(3) A meditation camp of a religious organization concluded for its members.
(4) A stall distributing Kada Prasad in a Gurudwara
(5) All of these

Q.41. The following offering is not a service-
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these

Q.42. The act of obtaining a desired object from some one by offering some in return is called as a-
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these

Q.43. --------- is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of these

Q.44. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called------------ goods-
(1) Industrial
(2) Speciality
(3) Shopping
(4) Convenience
(5) None of these

Q.45. Out of the following ------ is not an objective of pricing-
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these

Q.46. Out the following ------- is not the three level of the product-
(1) Core
(2) Symbolic
(3) Augmented
(4) fragmented
(5) None of these

Q.47. Of the following pricing methods----- is not for new product-
(1) Market skimming
(2) Penetration
(3) Discriminatory pricing
(4) None of these
(5) All of the above

Q.48. In market skimming pricing strategy-----
(1) Initially price is lower then it is reduced
(2) Initially price is higher then it is reduced
(3) Initial price is high and is maintained high
(4) None of these
(5) All of these

Q.49. Bank of Mathura is offering higher interest-ratio on fixed deposit to senior citizens of 60 years and above- It is practicing-
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) All of these

Q.50. With---- pricing, the products are priced below list price (or even cost) for a temporary period to create buying urgency-
(1) Reference
(2) By-product
(3) Promotional
(4) Market penetration
(5) All of these

Q.51. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these

Q.52. The last stage in selling process-
(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these

Q.53. The Major advantage of survey reasearch is its-
(1) Simplicity (2) Structure
(3) Organization (4) flexibility
(5) All of these

Q.54. A ----- is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
(1) Demand (2) Basic staple
(3) Product (4) Service
(5) All of these

Q.55. ------- is a person's distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-
(1) Psychographics (2) Personality
(3) Demographics (4) lifestyle.
(5) All of these

Q.56. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-
(1) Environment (2) Response
(3) Stimuli (4) Buying center
(5) All of these

Q.57. The course of a product's sale and profit over its lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

Q.58. All of the following are thought to be sources of new product ideas Except-
(1) Internal Sources (2) Customers
(3) Competitors (4) Local library
(5) All of these

Q.59. If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-
(1) New brand strategy
(2) Live extension strategy
(3) Multibrand strategy
(4) Brand extension strategy
(5) All of these

Q.60. If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies.
(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these

Q.61. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these

Q.62. Joining with foreign companies to produce or market product and service is called-
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these

Q.63. A --- is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-
(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these

Q.64. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called
(1) Geothermy
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these

Q.65. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these

Q.66. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these

Q.67. Cost that do not vary with production or sales level are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

Q.68. Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these

Q.69. Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.

Q.70. Which of the following expresses Maslow's Motivation theory best----
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) all of these

Q.71. The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these

Q.72. Which among the following is statistical indicator for equality in income distribution-
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these

Q.73. Short term planning focuses on-
(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these

Q.74. In marketing terms Attitude can best be defined as a -
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these

Q.75. Reference group influences Vis-a-Vis consumption decision is a function of the----
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these
(5) None of these

Q.76. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in-
(1) India
(2) America
(3) Japan
(4) None of these
(5) All of these

Q.77. The level of commitment that consumers feel towards a given brand is called-
(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these

Q.78. Assigning specific Jobs and work places to the selected candidates is known as-
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these

Q.79. As a councillor, a personnel manager-
(1) Reminds the management of moral obligations towards employees.
(2) Encourages the employees.
(3) Tries to settle the disputes between labour & management.
(4) All of these
(5) None of these

Q.80. Information systems can assist manager by -
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these

Q.81. Warehouse Management does not include -
(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure

Q.82. A marketing technique where marketer plays a specific role in a particular segment is called -
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None of these

Q.83. Which among the following is not an example of convenience goods?
(1) Tea
(2) Newspaper
(3) Coffee
(4) Shirts
(5) None of these

Q.84. In Marketing Mix 4 P’s Imply -
(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
(4) All of the above
(5) None of these

Q.85. In Market segmentation which among the following is not an economic component-
(1) Age
(2) Gender
(3) Both 1 and 2
(4) Income level
(5) Taxes

Q.86. Which among the following is a feature of good forecasting method -
(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availability
(5) All of these

Q.87. A person who ultimately determines any part or whole of the buying decision is called-
(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) None of these

Q.88. When a firm sells off part of its business to another it is called-
(1) Diversification
(2) Divestment
(3) Pruning
(4) Strategy
(5) Joint venture 

Q.89. Buyer Resistance means -
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these

Q.90. Digital Bank can be resorted through -
(1) Mobile phones
(2) Internal
(3) Telephones
(4) All of these
(5) None of these

Q.91. Cross selling is very effective in the sale of one of the following -
(1) Debit - Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these

Q.92. Target market for debit card is -
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these

Q.93. SME means -
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these 

Q.94. “Out-sourcing means service rendered by -
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these

Q.95. Sales promotion involves, the incorrect option-
(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these

Q.96. DSA Means -
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

Q.97. “Conversion” in sales language means -
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

Q.98. Bank Marketing is treated as -
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

Q.99. Leads can be provided by -
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

Q.100. Marketing is – Find the wrong option -
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these

Note- Highlighted ones are answers