Consumer and its types
Consumer is a person who buys and use products.
General classification of consumers
Personal Consumers
Organisational Consumers
Impulse Consumers
Need-based Consumers
Discount Driven Consumers
Habitual Consumers
Personal Consumers
This type of consumer is an individual consumer who buy products or services for own use, or for family, or for household use.
Organisational Consumers
This type of consumer can be a business, government, profit or non-profit organisation, or agency who purchases goods or services for organisation to function or for resale purpose.
Impulse Consumers
This type of consumer do unplanned purchases. Purchasing a particular product was not a priority, but when the consumer encounter that product, he makes swift buying decision. Impulse consumer purchase what seems good at the time.
Need Based Consumer
This type of consumer has a specific intention to purchase a particular type of product. Need-based Consumer is driven by a specific need. He makes buying decision when he actually need that product and not any other time.
Discount Driven Consumers
This type of consumers do purchases when they get some lucrative offer or discount.
Habitual Consumers
Person who is habitual to the usage or consumption of a kind of product is called habitual consumer. For example - person who smoke.
Types of buyers for new products
Innovators
Early Adopters
Early majority
Late Majority
Laggards
Innovators
This group of buyers read journals and magazines extensively to keep themselves updated with innovative ideas, latest technologies, and new products. They like to experiment with anything new representing the latest technologies. They represent about 2 percent of any market.
Early Adopters
They are individuals or businesses who uses new product or technology after innovators and before others. This group of buyers represents true opinion leaders who set examples by their decisions. They are likely to pay more for new product that improve their life-style, raise their social status, or improve their business efficiency or reduce cost. They represent about 14 percent of any market.
Early Majority
This group of people adopt a new product after seeing it used successfully by innovators and adopters. They represent 34 percent of any market.
Late Majority
This group of people adopt a new product only after seeing that the majority of the population already has. They wait until prices fall and product is universally accepted. They also represent 34 percent of any market.
Laggards
The people of this group are excessive traditionalists. They adopt product when the price is at its bottom, competition is intense, or product become an absolute need. They are very conservative, oldest, and least educated. They represent 16 percent of any market.
Consumer is a person who buys and use products.
General classification of consumers
Personal Consumers
Organisational Consumers
Impulse Consumers
Need-based Consumers
Discount Driven Consumers
Habitual Consumers
Personal Consumers
This type of consumer is an individual consumer who buy products or services for own use, or for family, or for household use.
Organisational Consumers
This type of consumer can be a business, government, profit or non-profit organisation, or agency who purchases goods or services for organisation to function or for resale purpose.
Impulse Consumers
This type of consumer do unplanned purchases. Purchasing a particular product was not a priority, but when the consumer encounter that product, he makes swift buying decision. Impulse consumer purchase what seems good at the time.
Need Based Consumer
This type of consumer has a specific intention to purchase a particular type of product. Need-based Consumer is driven by a specific need. He makes buying decision when he actually need that product and not any other time.
Discount Driven Consumers
This type of consumers do purchases when they get some lucrative offer or discount.
Habitual Consumers
Person who is habitual to the usage or consumption of a kind of product is called habitual consumer. For example - person who smoke.
Types of buyers for new products
Innovators
Early Adopters
Early majority
Late Majority
Laggards
Innovators
This group of buyers read journals and magazines extensively to keep themselves updated with innovative ideas, latest technologies, and new products. They like to experiment with anything new representing the latest technologies. They represent about 2 percent of any market.
Early Adopters
They are individuals or businesses who uses new product or technology after innovators and before others. This group of buyers represents true opinion leaders who set examples by their decisions. They are likely to pay more for new product that improve their life-style, raise their social status, or improve their business efficiency or reduce cost. They represent about 14 percent of any market.
Early Majority
This group of people adopt a new product after seeing it used successfully by innovators and adopters. They represent 34 percent of any market.
Late Majority
This group of people adopt a new product only after seeing that the majority of the population already has. They wait until prices fall and product is universally accepted. They also represent 34 percent of any market.
Laggards
The people of this group are excessive traditionalists. They adopt product when the price is at its bottom, competition is intense, or product become an absolute need. They are very conservative, oldest, and least educated. They represent 16 percent of any market.
Consumer and its types
Consumer is a person who buys and use products.
General classification of consumers
Personal Consumers
Organisational Consumers
Impulse Consumers
Need-based Consumers
Discount Driven Consumers
Habitual Consumers
Personal Consumers
This type of consumer is an individual consumer who buy products or services for own use, or for family, or for household use.
Organisational Consumers
This type of consumer can be a business, government, profit or non-profit organisation, or agency who purchases goods or services for organisation to function or for resale purpose.
Impulse Consumers
This type of consumer do unplanned purchases. Purchasing a particular product was not a priority, but when the consumer encounter that product, he makes swift buying decision. Impulse consumer purchase what seems good at the time.
Need Based Consumer
This type of consumer has a specific intention to purchase a particular type of product. Need-based Consumer is driven by a specific need. He makes buying decision when he actually need that product and not any other time.
Discount Driven Consumers
This type of consumers do purchases when they get some lucrative offer or discount.
Habitual Consumers
Person who is habitual to the usage or consumption of a kind of product is called habitual consumer. For example - person who smoke.
Types of buyers for new products
Innovators
Early Adopters
Early majority
Late Majority
Laggards
Innovators
This group of buyers read journals and magazines extensively to keep themselves updated with innovative ideas, latest technologies, and new products. They like to experiment with anything new representing the latest technologies. They represent about 2 percent of any market.
Early Adopters
They are individuals or businesses who uses new product or technology after innovators and before others. This group of buyers represents true opinion leaders who set examples by their decisions. They are likely to pay more for new product that improve their life-style, raise their social status, or improve their business efficiency or reduce cost. They represent about 14 percent of any market.
Early Majority
This group of people adopt a new product after seeing it used successfully by innovators and adopters. They represent 34 percent of any market.
Late Majority
This group of people adopt a new product only after seeing that the majority of the population already has. They wait until prices fall and product is universally accepted. They also represent 34 percent of any market.
Laggards
The people of this group are excessive traditionalists. They adopt product when the price is at its bottom, competition is intense, or product become an absolute need. They are very conservative, oldest, and least educated. They represent 16 percent of any market.
Consumer is a person who buys and use products.
General classification of consumers
Personal Consumers
Organisational Consumers
Impulse Consumers
Need-based Consumers
Discount Driven Consumers
Habitual Consumers
Personal Consumers
This type of consumer is an individual consumer who buy products or services for own use, or for family, or for household use.
Organisational Consumers
This type of consumer can be a business, government, profit or non-profit organisation, or agency who purchases goods or services for organisation to function or for resale purpose.
Impulse Consumers
This type of consumer do unplanned purchases. Purchasing a particular product was not a priority, but when the consumer encounter that product, he makes swift buying decision. Impulse consumer purchase what seems good at the time.
Need Based Consumer
This type of consumer has a specific intention to purchase a particular type of product. Need-based Consumer is driven by a specific need. He makes buying decision when he actually need that product and not any other time.
Discount Driven Consumers
This type of consumers do purchases when they get some lucrative offer or discount.
Habitual Consumers
Person who is habitual to the usage or consumption of a kind of product is called habitual consumer. For example - person who smoke.
Types of buyers for new products
Innovators
Early Adopters
Early majority
Late Majority
Laggards
Innovators
This group of buyers read journals and magazines extensively to keep themselves updated with innovative ideas, latest technologies, and new products. They like to experiment with anything new representing the latest technologies. They represent about 2 percent of any market.
Early Adopters
They are individuals or businesses who uses new product or technology after innovators and before others. This group of buyers represents true opinion leaders who set examples by their decisions. They are likely to pay more for new product that improve their life-style, raise their social status, or improve their business efficiency or reduce cost. They represent about 14 percent of any market.
Early Majority
This group of people adopt a new product after seeing it used successfully by innovators and adopters. They represent 34 percent of any market.
Late Majority
This group of people adopt a new product only after seeing that the majority of the population already has. They wait until prices fall and product is universally accepted. They also represent 34 percent of any market.
Laggards
The people of this group are excessive traditionalists. They adopt product when the price is at its bottom, competition is intense, or product become an absolute need. They are very conservative, oldest, and least educated. They represent 16 percent of any market.
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