Marketing Quiz

 Based on SBI Associate PO exam 2011

1. Customisation is used for---?
A Designing customers specific products
B call centres
C Publicity
D Motivating the staff
E Cold calls
Ans- A


2. The key challenge to market driven strategy is--?
A Selling maximum products
B Employing maximum DSAs
C Delivering superior value to customers
D Being rigid to changes
E Adopting short term vision
Ans- C

3. Effective selling skills depends on--?
A Size of the sales teams
B Age of the sales teams
C Peer strength
D Knowledge level of the sales team
E Educational level of the sales team
Ans- C


4. Generation of sales leads can be improved by--?
A Being very talkative
B increasing personal and professional contacts
C being passive
D Engaging recovering agents
E products designs
Ans- B

5. A Market Plan is --?
A Performance Appraisal of marketing staff
B Company prospectus
C Documented marketing strategies
D Business targets
E Call centre
Ans- C

6. Marketing Channels mean---?
A Delivery objects
B sales targets
C delivery outlets
D delivery boys
E sales teams
Ans- C

7. Social marketing means---?
A Share market prices
B Marketing by the entire society
C Internet Marketing
D Marketing for a social cause
E Society by laws
Ans- D

8. Service maketing is the same as---?
A Internet Marketing
B Tele Marketing
C Internal Marketing
D Relationship Marketing
E Transaction Marketing
Ans- D

9. Innovation in marketing is same as--?
A Motivation
B Perspiration
C Aspiration
D Creativity
E Team Work
Ans- D

10. Personal Loans can be canvassed among--?
A Salaried persons
B Pensioners
C Foreign national
D NRI customers
E Non- customers
Ans- A