1. Most organizational purchase decisions are made by
1. one person
2. a team of purchasing agents
3. a firm's buying centre
4. inventory control personnel
5. the sales force
ANS:- 3
2. To determine its strengths and weaknesses, manager might ask customers all of the following except
1. Was the quality good ?
2. Was the price reasonable ?
3. Have you heard the company slogan ?
4. Was the delivery efficient ?
5. None of these
ANS:- 3
3. If the market share of a company is increasing
1. It is a sign of progress
2. The company must take the action to arrest the trend
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these
ANS:- 1
4. In modern days sales approach is based on
1. Value sharing
2. Relation building
3. Co-ordinated approach
4. All the above
5. None of these
ANS:- 4
5. The main aspect of 'casual research' is ____________
1. necessary condition
2. sufficient condition
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 3
6. Niche Marketing refers to
1. a strategy that specializes in limited or unique product category
2. a strategy that specializes niche products
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 1
7. Which of the following is the best definition of value ?
1. a technical measure of a company's selling price relative to its production costs
2. a measure of the mark-up charged by companies
3. the lowest prices available to consumers
4. the best price available for customer meeting his expectations
5. the ratio of benefits to costs available to buyers
ANS:- 5
8. Positioning of a product is based on :
1. The price charged for the product
2. The promotional pitch for the product
3. Product characteristics
4. All of the above
5. None of the above
ANS:- 4
9. A brand name is one of the elements of the
1. core product
2. actual product
3. augmented product
4. all the above
5. none of these
ANS:- 2
10. A product item can be best described as a
1. component of a marketing mix
2. particular type of brand
3. specific characteristics of a company's product
4. specific version of a product
5. unit of the marketing mix
ANS:- 4
1. one person
2. a team of purchasing agents
3. a firm's buying centre
4. inventory control personnel
5. the sales force
ANS:- 3
2. To determine its strengths and weaknesses, manager might ask customers all of the following except
1. Was the quality good ?
2. Was the price reasonable ?
3. Have you heard the company slogan ?
4. Was the delivery efficient ?
5. None of these
ANS:- 3
3. If the market share of a company is increasing
1. It is a sign of progress
2. The company must take the action to arrest the trend
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these
ANS:- 1
4. In modern days sales approach is based on
1. Value sharing
2. Relation building
3. Co-ordinated approach
4. All the above
5. None of these
ANS:- 4
5. The main aspect of 'casual research' is ____________
1. necessary condition
2. sufficient condition
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 3
6. Niche Marketing refers to
1. a strategy that specializes in limited or unique product category
2. a strategy that specializes niche products
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 1
7. Which of the following is the best definition of value ?
1. a technical measure of a company's selling price relative to its production costs
2. a measure of the mark-up charged by companies
3. the lowest prices available to consumers
4. the best price available for customer meeting his expectations
5. the ratio of benefits to costs available to buyers
ANS:- 5
8. Positioning of a product is based on :
1. The price charged for the product
2. The promotional pitch for the product
3. Product characteristics
4. All of the above
5. None of the above
ANS:- 4
9. A brand name is one of the elements of the
1. core product
2. actual product
3. augmented product
4. all the above
5. none of these
ANS:- 2
10. A product item can be best described as a
1. component of a marketing mix
2. particular type of brand
3. specific characteristics of a company's product
4. specific version of a product
5. unit of the marketing mix
ANS:- 4
1. Most organizational purchase decisions are made by
1. one person
2. a team of purchasing agents
3. a firm's buying centre
4. inventory control personnel
5. the sales force
ANS:- 3
2. To determine its strengths and weaknesses, manager might ask customers all of the following except
1. Was the quality good ?
2. Was the price reasonable ?
3. Have you heard the company slogan ?
4. Was the delivery efficient ?
5. None of these
ANS:- 3
3. If the market share of a company is increasing
1. It is a sign of progress
2. The company must take the action to arrest the trend
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these
ANS:- 1
4. In modern days sales approach is based on
1. Value sharing
2. Relation building
3. Co-ordinated approach
4. All the above
5. None of these
ANS:- 4
5. The main aspect of 'casual research' is ____________
1. necessary condition
2. sufficient condition
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 3
6. Niche Marketing refers to
1. a strategy that specializes in limited or unique product category
2. a strategy that specializes niche products
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 1
7. Which of the following is the best definition of value ?
1. a technical measure of a company's selling price relative to its production costs
2. a measure of the mark-up charged by companies
3. the lowest prices available to consumers
4. the best price available for customer meeting his expectations
5. the ratio of benefits to costs available to buyers
ANS:- 5
8. Positioning of a product is based on :
1. The price charged for the product
2. The promotional pitch for the product
3. Product characteristics
4. All of the above
5. None of the above
ANS:- 4
9. A brand name is one of the elements of the
1. core product
2. actual product
3. augmented product
4. all the above
5. none of these
ANS:- 2
10. A product item can be best described as a
1. component of a marketing mix
2. particular type of brand
3. specific characteristics of a company's product
4. specific version of a product
5. unit of the marketing mix
ANS:- 4
1. one person
2. a team of purchasing agents
3. a firm's buying centre
4. inventory control personnel
5. the sales force
ANS:- 3
2. To determine its strengths and weaknesses, manager might ask customers all of the following except
1. Was the quality good ?
2. Was the price reasonable ?
3. Have you heard the company slogan ?
4. Was the delivery efficient ?
5. None of these
ANS:- 3
3. If the market share of a company is increasing
1. It is a sign of progress
2. The company must take the action to arrest the trend
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these
ANS:- 1
4. In modern days sales approach is based on
1. Value sharing
2. Relation building
3. Co-ordinated approach
4. All the above
5. None of these
ANS:- 4
5. The main aspect of 'casual research' is ____________
1. necessary condition
2. sufficient condition
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 3
6. Niche Marketing refers to
1. a strategy that specializes in limited or unique product category
2. a strategy that specializes niche products
3. both 1 & 2
4. neither 1 nor 2
5. none of these
ANS:- 1
7. Which of the following is the best definition of value ?
1. a technical measure of a company's selling price relative to its production costs
2. a measure of the mark-up charged by companies
3. the lowest prices available to consumers
4. the best price available for customer meeting his expectations
5. the ratio of benefits to costs available to buyers
ANS:- 5
8. Positioning of a product is based on :
1. The price charged for the product
2. The promotional pitch for the product
3. Product characteristics
4. All of the above
5. None of the above
ANS:- 4
9. A brand name is one of the elements of the
1. core product
2. actual product
3. augmented product
4. all the above
5. none of these
ANS:- 2
10. A product item can be best described as a
1. component of a marketing mix
2. particular type of brand
3. specific characteristics of a company's product
4. specific version of a product
5. unit of the marketing mix
ANS:- 4
No comments:
Post a Comment